Armadillo & Co. Ecommerce WordPress Theme

Armadillo&Co came to us with an unresponsive site with a clunky CMS and a separate Shopify ecommerce site. When we saw the quality and design of their rugs, it was clear they needed a site that matched those same standards. We performed a complete site redesign that showcased their products in a clean ecommerce wordpress theme and provided their team with a user friendly CMS.

Armadillo & Co.

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Ecommerce Wordpress Theme
WooCommerce Theme
Website Development
Website Design
CMS Creation

Armadillo & Co. Ecommerce WordPress Theme
Armadillo & Co. Ecommerce WordPress Theme

In Depth Discovery

It was important that we understood the Armadillo customer base and the pain points (internally and externally) of the existing site. This discovery effort helped lay the foundation for the build and inform the UX / UI phase.

User Experience & User Interface

Static mockups often don’t tell the full story. We put together an interactive wireframe using InVision to help give Armadillo a sense of how the pages of the site looked and flowed together. It also allowed us to iterate on the designs early on and get ahead of issues we wouldn’t have seen until much further down the road.


It was important that the site not only looked good, but was easy to manage. A series of custom dynamic wordpress templates allows the Armadillo team to create a wide variety of page layouts. Some customization to the WooCommerce theme also allows their team to easily update inventory, modify product attributes, and edit information.

Armadillo & Co. Ecommerce WordPress Theme
Armadillo & Co. Ecommerce WordPress Theme

Responsive Design

The site allows Armadillo&Co customers to browse and shop for rugs across any device.