Bakpax

Computers can grade homework now. You were born too early. Get over it.

CHALLENGE:

Demonstrate the value proposition of an app that helps teachers save time grading homework.

SOLUTION:

Bakpax is an app that grades homework with AI so teachers can focus less on grading and more on…teaching. Just two weeks before their public launch, Bakpax came to Sanborn for an explainer video that could be used prominently on their homepage and in social media ads. We created a piece that speaks to the teacher from the perspective of a fellow teacher, focusing on the core product attributes in real-world circumstances. Did we mention we did it in two weeks?

Bakpax needed this video quickly and wanted to experiment on a tight budget. Sanborn presented a concept that could be executed affordably without compromising the product message. With a minimal prop budget, smart casting, and a single camera shoot we created a video that ticked all their boxes. A-plus.

Client
Bakpax

Launch
Watch the Video

Roles
Scripting
Storyboarding
Location Scouting
Directing
Cinematography
Post Production

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