Clearpool Group UI/UX Consulting & Rebrand

Clearpool Group is an algorithmic trading company located in the Financial District of Manhattan. They have a cutting-edge and revolutionary trading platform and they needed branding and content marketing tools to help convey that message.  So they turned to Sanborn for an effort that included a complete rebrand, a new marketing website, a facelift on their product UI/UX, and a series of video assets to showcase their team and services.

Clearpool Group

Visit the Site

UI/UX Consulting
WordPress Design & Development
HubSpot Integrations
Video Production

Clearpool Group UI/UX Consulting & Rebrand
Clearpool Group UI/UX Consulting & Rebrand

Brand Identity

Sanborn designed a new logo that utilizes a more modern and less literal aesthetic. The concept of buyers and sellers becoming more closely aligned through their use of Clearpool’s trading tool is illustrated with abstract overlapping shapes.

Clearpool Group UI/UX Consulting & Rebrand


Iconography was also designed for use in online and offline marketing efforts. The icons enable Clearpool to quickly convey their product benefits in a more unified and visual way.

Web Design

Keying off the new brand identity, Sanborn designed and developed a new marketing website for Clearpool. The site utilizes a WordPress CMS that allows Clearpool’s team to quickly add/edit fresh content and HubSpot integrations make for easy CRM.

Clearpool Group UI/UX Consulting & Rebrand

Responsive Design

The site is responsively designed and developed, adjusting optimally for each individual user’s screen size.


Motion Graphics

A motion graphics video was created to highlight Clearpool’s main product offering and it was integrated front and center into the website’s homepage.

Video Production

A live action “About Us” video provides a high level overview of the people and values behind the brand. It lives on the about us page of the website and shorter cuts were created to leverage on social media.