Say Media + Boden

Growing up is overrated.

CHALLENGE:

Make something fun, simple, and relatable with talent charisma to spare but not much else.

SOLUTION:

We worked with longtime partner Say Media and their client Boden to create a fun style swap video starring Jane Pratt, the founding editor of Jane magazine, and her daughter Charlotte.

Jane and Charlotte took a spin through the Boden-provided wardrobe, and took turns dressing each other up. The lightweight production resulted in a playful, uplifting video that shows how much fun grown-ups can have when they get on their kids’ level.

Client
Say Media

Launch
Watch the Video

Roles
Scripting
Storyboarding
Location Scouting
Directing
Cinematography
Post Production

X