Wired + Brocade

Making enterprise networking solutions “pop” is how we roll.

CHALLENGE:

Communicate Brocade’s role in solving abstract IT challenges to an audience of CIOs and CTOs.

SOLUTION:

The challenge was to communicate the value of the relatively obscure and abstract impact of Brocade on IT infrastructure. To create real-world context we interviewed the CTO of Warby Parker to find out how IT infrastructure changes were going to ripple out to our everyday lives.

He did a great job breaking down the topic and we buttressed his explanation with custom motion graphics to drive the point home. The hybrid approach let us unpack a knotty subject, while still keeping it relatable for viewers.

Client
Wired

Launch
Watch the Video

Roles
Scripting
Design
Storyboarding
Animation
Directing
Cinematography
Post Production

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