Ecommerce Website Development

Ecommerce Website Development

Ecommerce website development and optimization requires a specialized approach that marries principles of ecommerce design with marketing and strategic business goals. While there are many out-of-box solutions available today which allow businesses to get up and running quickly, there is a point at which a custom solution is needed to address specific business needs and provide the proper tools for brands to grow and mature. Sanborn has experience with many of the ecommerce tools available and has built solutions for businesses of all sizes.

Building a successful ecommerce site requires knowledge of the industry and a detail oriented approach to solving the specific problems of your brand and business needs. When building for ecommerce, it’s important to abide by the following guiding principles:

  1. Understand the Data: Thoroughly analyze pre-existing data to identify conversion weaknesses and opportunities across all sales sales funnels.
  2. Apply Great UI: Brands cannot afford to lose sales because users can’t find the checkout. We apply UI/UX best practices to make the user’s shopping experience simple and enjoyable, while giving businesses the ability to seamlessly feature products and run promotions.
  3. Integrate Marketing and CRM Tools: We incorporate automation tools like abandoned cart incentives and tracking against other user interactions. Sanborn employs intelligent site structure and tools to track marketing efforts and make sure they are able to successfully drive sales.
  4. Test and Optimize: We integrate the best available tools, insights, analytics, and applications to make back-end operations effective and streamlined while giving you insights to make your site more effective over time.

Our ecommerce services:

  • Ecommerce Web Design and Development
  • Branding
  • Integration with common ecommerce platforms, including WooCommerce, Shopify, and more.
  • SEO strategy
  • Content marketing strategy
  • Social media strategy
  • Shopping cart and checkout forms
  • Point-of-sale (POS) Systems

Contact Us About Ecommerce Website Development

Ecommerce Work

Armadillo & Co.

Ecommerce Web Design and Development

High end textiles company Armadillo & Co. came to us with a clunky, too-simple e-commerce site that needed a complete overhaul. We focused on providing their team with tools to build visually-compelling pages on the fly, using a grid-based modular approach.

The products were place front and center, with the technology driving the site remaining invisible to the customer.

The site functions as both an e-commerce platform and a storytelling tool, using integrated video and photo galleries with easy-to-share content.

View case study | Visit the Website

Janus et Cie

Janus et Cie Ecommerce Web Design and Development

In another e-commerce-driven-by-storytelling effort, luxury furniture company Janus et Cie needed both a massive product catalog site and the ability to create unique layouts for special events. We push customization of both the CMS and scroll-based animations to help deliver several interactive microsites.

Starting with the look and feel developed for the company’s main website, we pushed the visual design of this microsite using scroll-based parallax animation and full-width video players.

The custom experience reinforces the brand while extending their reach beyond their product catalog site.

Visit website

Legendary Pictures

Legendary Web Design and Development

Legendary is known for their movies but play in many other sandboxes (digital, comics, television, etc). They came to us with a request for the ability to create custom, beautiful pages with a templated system. Our redesign of their site included:

  • A highly intuitive WordPress admin tool for updating content post-launch
  • A focus on UI/UX to help explain all of the product offerings
  • Deep integration of video, galleries, and unique elements to make the experience more rich and immersive

View case study | Visit website