This Week’s Need to Know: Always Read the Terms of Service

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Sacrifice

YOU SHOULD’VE READ THE TERMS OF SERVICE

A recent study sought to determine how many people actually read website terms of service. American university students were asked to sign up for a fictitious social media site that had a few… special clauses. Of the 543 students who participated, nearly all of them checked, “I agree to these terms and conditions,” including the part that effectively signed away their firstborn child. As long as there are some pictures of cats, we think that’s fair.


Satanic Pokemon

THE SATANIC RITES OF POKÉMON GO

As the Pokémon threat continues to spread across the globe, world nations are responding to stem the tide of zombie-like players, wandering aimlessly through the streets, off cliffs, and possibly even into minefields. A top Saudi clerical body has renewed a 15 year old fatwa against Pokémon and a Cossack leader told media, “it smacks of Satanism.” This Pokémon stuff is really insidious.


 Baseball

BASEBALL INSECURITY

A St. Louis Cardinals exec has been sentenced to 46 months in prison after guessing a password to a Houston Astros database containing confidential conversations on trade negotiations and other really important baseball stuff. With damages of roughly $1.7 million, this has been a solid reminder to include an upper case letter, a number, and a special symbol in all your passwords. “HoustonA$$tros12” would have been much more secure than “astrosrule.”


Kim Kardashian Snake

NATIONAL SNAKE DAY

Did you celebrate National Snake Day? Because Kim Kardashian did, by sharing damning evidence to her Snapchat that proves T-Swift is a stinky liar. Or at least proves Kim kept a recording of a confusing phone call between T-Swift and Kanye on her phone. But the kicker is that Kim may have actually been breaking the law by recording the phone call, since in some states it’s illegal to do so without consent from all parties. TechCrunch has a great article that unpacks the story, and offers some insight into how social media has played an important role in shaping the narrative.


Robot's Playing Instruments

SPOTIFY IMPROVES AD BUYING FOR BRANDS

In an announcement that should definitely have stayed on Brandsnews.spotify.com, and should definitely not be taking up any time you might be spending with your TGIF Party Playlist, Spotify is enabling programmatic ad buying across global audio streaming. This makes Spotify the first platform of its kind to enable Deal ID/PMP access across audio inventory in a true, real-time bidding environment, with access to Spotify’s authenticated first party demographic data and unique playlist data. That didn’t mean anything to you? Alright. Get back to that Calvin Harris song with Rihanna in it.