This Week’s Need To Know: Answering All the Questions You Didn’t Ask Us




Last month, we got news that Apple was intentionally slowing down iPhones in an effort to “save” the battery. Their announcement, while logical, left us all feeling a little ripped off (also confirming many-a-Reddit conspiracy). Shelling out $950 for a device that automatically starts losing its steam after a year of use feels…wrong.

Fear not Apple fanatics: This week Tim Cook announced that the next iOS update will allow users to disable the intentional slowdown.

“We deeply apologize for anybody that thinks we had some other kind of motivation,” Cook told ABC. “Our motivation is always the user.” Ah yes, the ole’ “user first” motivation…or perhaps it’s the $252 billion in cash abroad that has always motivated them.




The Senate voted to pass a bill yesterday that will renew one of the NSA’s most controversial practices for another 6 years. The bill grants and reauthorizes them the ability to eavesdrop on vast amounts of digital communications via American companies like AT&T, Facebook, Verizon, and Google without a warrant. Reading between the lines, this means the NSA can spy on American’s phone calls and emails at will.

Trump is expected to sign the bill today, even though he continues to confuse everyone with his incoherent tweeting.


You’ve always fancied yourself a modern day Rembrandt. Those ‘ludes you took in college left you feeling like a Dalí. That watercolor set that sits in your closet and hasn’t been opened in 10 years doesn’t mean you’re not a brush stroke away from being a Monet.

Time to find out who you really are:

  1. Install Google’s Art’s & Culture app on iOS or Android
  2. Open the app
  3. Scroll down a bit until you see the CTA regarding checking to see if your portrait is in a museum
  4. Click get started
  5. Take a selfie while wearing the most distinguished hat in your repertoire
  6. Swipe through to see your list of matches
  7. Resist your urge to try this out with other body parts


This article illustrates how best UI/UX principles can help avoid emergency alert system false positives, like the ones that just happened in Hawaii and Japan.

The examples highlighted employ user friction and confirmation steps in all the right ways—and happen to be very similar to MailChimp’s interface (except for the undo button). It’s clear to me that the government should contract with MailChimp’s UI/UX team to overhaul its flawed system. Or even better, they can hire Sanborn, because we follow these best practices and don’t have to deal with MailChimp tickets all day!

Speaking of MailChimp tickets, let’s all make the email marketing world a safer place and submit a ticket to MailChimp to ask them to add that sweet undo button.


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