This Week’s Need to Know: Cannes Lions, Hackers, & Filters—Oh My!

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FACEBOOK NEWS CORP

Facebook’s Voldemortesque desire to take over the publishing world continued this week, with the announcement that they’d inked millions of dollars worth of deals with over 140 major publishers and celebrities to create native live video content. That’s one expensive Horcrux.


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INSTAGRAM BE LIKE ¯\_(ツ)_/¯

Instagram heard last week’s report about “people getting bored with it,” gave Snapchat some side eye, shrugged, and dropped this little statistic on their blog: they still have way more daily active users than Snapchat, with 300 million to Snapchat’s 100 million. That advantage isn’t quite as solid if you look at metrics like monthly active users and total users, but we still love ya Instagram, so we’ll give you this one.


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THAT’LL BE 8 MILLION DOLLARS, SIR

Twitter already has exclusive streaming rights to NFL games this fall, but more is more after all, so they’re now also selling ad packages for up to $8 million a pop. That doesn’t even include a commercial during the games (those are $50 million)—just preroll before NFL content shared on the platform. The supposed reasoning is that because Twitter only gets 10 in-game spots, they needed something elseto offer advertisers, and this now makes them the exclusive broadcaster and the exclusive seller of inventory. Well then. I’ll take 3.


 

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OH SNAP, IT’S FLOTUS

First Lady Michelle Obama joined Snapchat this week under the username—wait for it— MichelleObama. The First Lady, who already dominates on platforms like Instagram, Vine, and Twitter, added Snapchat to the roster so that she could share snaps of some upcoming summer trips she’ll be taking with her daughters. Though the Obamas have a social media team of more than 20 people, and celebrity Snapchat accounts do offer perks such as management by multiple users, we’re hoping to see a lot more flower crown filters on the FLOTUS herself.


 

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CANNES WE NOT

If you weren’t in attendance, you’ve probably heard via some FOMO-inducing ‘grams of yachts that the Cannes Lions International Festival of Creativity was this week. And while yes, there were awards, and yes, wearable tech was the breakout star, there seemed to be equal amounts of rumors, scandal, and sexist nonsense. That’s why we sat this one out 😉


 

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YOU CAN RUN BUT YOU CAN’T PRIDE

In guiltless schadenfreude revenge news, Anonymous hacked several ISIS Twitter accounts this week after the massacre in Orlando and gave them some fabulously pro-gay makeovers, with rainbow flag cover photos, profile images Photoshopped into flamboyant outfits, and messages of LGBTQ support. Hacktivism at it’s finest.