This Week’s Need to Know: Wise Words From Fake Bill Murray

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NOW YOU CAN WATCH MANBANG ON DEMAND

Exciting news from North Korea—Manbang! Manbang is North Korea’s answer to Netflix, offering UP TO 5 CHANNELS of content, including state-sponsored news, educational programs, and animal videos. Shows will include Kim Jong-un is the new Kim Jong-unHouse of Kim Jong-un, and the Unbreakable Kim Jong-un. In reaction to the announcement, Netflix temporarily changed its Twitter bio to “Manbang knockoff.” 


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WISE WORDS FROM FAKE BILL MURRAY
“Every Olympic event should include one average person competing for reference.”
– Person who runs Bill Murray’s fake Twitter account
Sanborn recently helped Citi make this quote come to life in NYC. We created an experiential activation that allowed normal folks to race against Olympian Allyson Felix. A motion-triggered camera snapped a shot as you crossed the finish line. Runners received that photo after the run in a text or email. From there they could share it on any social channel. I can’t wait until Nathan’s asks us to do one of these for the hot dog eating contest.

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TALKIN’ TUBES AND DOIN’ LUDES

Well, there’s actually nothing about Quaaludes in this story but it kind of rhymed. What is happening is that Google is developing a program called Backstage, which will allow content creators and their subscribers to post images, video, gerbils, polls, links, dirty diapers, and text to an activity stream, much like Facebook. It’s a smart move that should keep the discussion inside YouTube. This is great news for smash YouTube hits like Weber Cooks.


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SNAPCHAT + APPLE = SNAPPLE?

Answering the world’s desperate cry for more social networks, Apple is rumored to be creating its own Snapchat-like video editing and sharing app. Users will be able to record video, apply filters, write messages, and then share. I mean, how hard can it be to create a new social network, right? Google did it with Google+ and look how great that turned out.


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RIO: GO SOCIAL OR GO HOME

Social media was the big winner at the Rio Olympics. Hundreds of millions of fans engaged with Olympics-based content, and then shared it billions of times according to this USA Today report. NBC didn’t fare as well, which makes it hard to justify paying $1 billion for the broadcast rights. Viewership was down 17% from the London Olympics, and NBC was criticized for not leveraging their content effectively on social. Ironically, the most popular Olympics post was from someone not in the Olympics. Soccer star Ronaldo garnered 1.5m likes when he congratulated Usain Bolt on Facebook.Maybe NBC should have invested that $1 billion to secure the online broadcast rights to the next World Cup instead.