Food 52: Seasoned Video

Our friends at Say Media sold a very cool, lightweight native advertising video package to Proctor & Gamble to bolster their “Future Friendly” campaign. The piece, which appeared in full as a post on the uber-popular food52.com and in part as pre-roll ads elsewhere, showcases Food52’s Amanda Hesser and her attempts to bring locally sourced, sustainable virtues into her house and family. Spending a day in amazing Brooklyn Heights home of a food legend is almost as awesome as eating the leftover pancakes she made during the production.

Client
Food52

Roles
Scripting
Location Scouting
Principal Phtography
Post-production

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