In partnership with the new CBS Star Trek series, MAC Cosmetics released an exclusive collection of Starfleet-styled products to celebrate Star Trek’s cosmic women. To celebrate this partnership, MAC asked us to help create an experiential marketing piece for San Diego Comic Con.
Seeking out a way to capture the excitement on social media, we worked with the teams at MAC and CBS to create an augmented reality app and installation for San Diego Comic Con, literally beaming fans into the great beyond!