Lite Write Digital Photobooth & Timeline

To spread the word of their relaunched OneDrive cloud storage system, Microsoft tasked Revolution Marketing with launching a digitally-focused sponsor tent at Coachella. Revolution brought us in to concept and create something that would entertain thousands of energetic music fans in the middle of the desert, while showing off the capabilities of OneDrive… So naturally, we went with flashing lights and lasers.

Client
Revolution Marketing

Roles
User Experience
Front-End Development
Back-End Development
Social Integration
Live Installation

Revolution created a pitch-black room in the middle of tent, and we built a long-exposure photo booth for festival attendees to snap pictures. We armed the attendees with colored LED flashlights before they entered (it IS a festival after all), and then gave them a 10-second long exposure to go wild with the lights. There were lines for the photo booth throughout both weekends of the festival, and several thousand photos were posted to OneDrive. Participants where then able to share their photo via Facebook, Twitter, Instagram, Tumblr—really anywhere photo posts can happen. The crowd was truly entertained and engaged by the activity, and had a hands-on experience with OneDrive right there in the tent.

Lite Write Digital Photobooth & Timeline
Lite Write Digital Photobooth & Timeline

Around the black-out room we installed 23 monitors along a pathway through the tent. Each monitor had a unique content feed of photos and videos being pulled from OneDrive. The content showed the history of Coachella throughout the years, alongside product info and facts about OneDrive. Each section of the tent displayed content from different years of the festival, creating a timeline progression that lead visitors through the entire space.

Lite Write Digital Photobooth & Timeline
  1. Head into the photo booth
  2. Choose your light color
  3. Draw something…
  4. Share it to the world

Both the photo booth and the display feeds ran throughout the festival with minimal maintenance, despite staggering heat, frequent dust storms, and even a touch of rain (in the desert!). But don’t worry, we can make these system can run indoors too.

Lite Write Digital Photobooth & Timeline
Lite Write Digital Photobooth & Timeline
Lite Write Digital Photobooth & Timeline