Quest Oracle Community Digital Marketing

Quest is an independent user community with resources for Oracle’s JD Edwards, PeopleSoft and Cloud Applications users. Sanborn partnered with Quest to reimagine their online presence, doing everything from website design and development, to promotional video production, to SEO and Paid Search efforts.

Client
Quest Oracle Community

Launch
questoraclecommunity.org

Content & SEO & CRO

Quest’s goal was to attract new customers by developing a content marketing strategy and converting those users to registered members.

What Sanborn Did

  • Content strategy / SEO strategy / CRO strategy
  • Optimized existing content
  • Technical SEO implementation
  • Backlink development
  • SEO content editing
  • A/B and multi-variate testing

Results

  • Organic search traffic up 8%
  • Conversions up 300%
  • Bounce rate down 84%
  • Pages per session up 70%
Quest Oracle Community Digital Marketing

Paid Media

After the launch of the website, Sanborn was engaged to run paid media campaigns to promote the 2019 Quest COLLABORATE Conference, which saw a 26.8x return on ad spend for paid search campaign. Utilizing native Google Ads platform and mix of responsive and expanded text ads with supporting ad extensions for maximum verticality of ads on mobile.

Example PSA:

Following the paid media campaign, Sanborn retargeted visitors to conference page with display ads. PREVIEW